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Leon Burman

Whitchurch Silk Mill wins VisitEngland’s Visitor Attraction Award for Best Told Story

By admin 20.10.2022

Whitchurch Silk Mill in beautiful rural Hampshire, the oldest working silk mill in the UK and now a working museum and heritage attraction, was one of just 18 visitor attractions across the whole of England to be awarded the coveted “Best Told” accolade by VisitEngland today.

The Mill received an overall rating of 89%, which included high scores for the overall attraction and interpretation, the retail experience and the staff and volunteers. Highlights for the VisitEngland assessors were the opportunity to see the Mill in action with Weavers and Tacklers operating the machinery daily, the tour with links to digital resources, and the Special Exhibitions Gallery devoted to a programme of changing exhibitions was of a very high standard.

VisitEngland awarded just 97 Visitor Attraction Accolades to attractions across five categories – Best Told Story, Hidden Gem, Quality Food and Drink, Welcome and a Gold Accolade. They awarded Best Told Story accolades to venues that tell their story memorably and creatively, where visitors leave having enjoyed an entertaining day out.

The accolade is a testament to the high-quality visitor experience at Whitchurch Silk Mill and the passion and hard work put in by staff and volunteers to bring a complete and engaging narrative of Hampshire’s silk industry from the 19th century to the present day.

Whitchurch Silk Mill, which preserves the rare traditional craft of silk weaving as a living museum, brings to life the story of silk for visitors through captivating interpretation and an opportunity to witness the silk-making process through the hands of their highly skilled weavers.

“We’re beyond proud to have the work of our team honoured with this award. It is an assurance that the passion and knowledge the staff and volunteers have for the Mill is passed on to visitors in an engaging way” Freya Gulliver, Visitor Experience Assistant.

Whitchurch Silk Mill is open Tuesday – Sunday, all year round, including Bank Holiday Mondays.

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